With the Officina line of pens I attracted
the attention of the most
important people in the world of
pens. Part of the success of those pens is also
due to the country I come from. It is because
I am Italian and I am part of the most important
design culture in the world that I had to
present a new pen. I thought it was impossible,
but it all happened during a telephone
call. I was doodling with my pencil when
I interrupted my telephone call and said, “sorry,
but I have to go … I designed my new pen.”
I realized it was the coffee-maker only after
I had drawn it. The inspiration came at the right
time because even in this pen there is a memory
from my youth. The so-called “American
kitchens” hadn’t become popular yet in Italy.
In my grandmother’s huge but minimally decorated
kitchen there were four or five different
size espresso-makers hanging on a wall above
a shelf. They were the only decorative elements
in the kitchen and I had never seen my grandmother
make coffee with them. She polished
them every day. This was in the 1950s, the time
in which the Moka, designed and produced
by Alfonso Bialetti in 1930, started to become
well known all over the world. It reached
places in the world where uses and customs
regarding beverages were completely different
from ours and it was used as a decorative
accessory just like my grandmother had done.
I too see in this everyday object made up
of two containers that screw into each
other a masterpiece of design. Nothing
is more difficult to design than simplicity
and I wanted to dedicate a writing
instrument to this jewel of design
that is more than eighty years old now.
The MOKA pen is available in fountain pen and “pressurized” ballpoint versions.
Every pen comes with a cordura lanyard and top that can be applied to the cap
of the pen so that it can be worn around the neck and always at hand’s reach.