MUSEO DUCATI

Handing down success.

Officially inaugurated on October 16th 1998, the Ducati Museum houses the motorcycle manufacturer’s entire racing history. Founded in 1926 by the Ducati brothers as an electromechanical company, today the company bears the fruit of almost a century of Italian labour and ingenuity, out of which it has amassed unforgettable victories and motorcycles, all of which are on display in the Ducati museum.
The motorcycles are meticulously maintained and the museum houses such gems as the 'Cucciolo' from 1946, with its simple 48cc four-stroke engine, the 'Marianna' from 1950, as well as original designs by Fabio Taglioni, the engineer and “father” of the Desmodromic system that is still used in today’s current production models.
The museum takes visitors on an emotional trip down memory lane, reliving such races as Imola’s 200 Miles, the Isle of Man Tourist Trophy and the current world Superbike and Moto GP cham-pionships with riders including Smart, Hailwood and Bayliss, along with many others whose names have become synonymous with speed and spectacular victories on race tracks all over the world. As well as a large red 'helmet' crowned by 33 legendary motorcycles arranged on an illuminated track, the Museum also boasts seven themed multimedia rooms that provide a 360 degree overview of the history of Ducati and its motorcycles. The Ducati Museum brings passion to life.

DUCATI FOUNDATION

Driving social responsibility.

The Ducati Foundation is the entity that dedicates itself with passion, professionalism and pride to carrying out not-for-profi t activities that concern the world of Ducati. The Ducati Foundation is involved on various fronts in initiatives of a social, educational and cultural nature. The Foundation promotes campaigns that heighten awareness and educate people about road safety in Italy and in Europe. To conserve and underline the technical and historical heritage of the company, it nurtures and promotes culture through education and training, also stimulating creativity and human ingenuity through the School of Historic Italian Automobile and Motorcycle Restoration (the so called 'Scuola restauro auto e moto d’epoca Italiane'). Besides provoking discussion among its supporters, the School of Restoration, created and developed to support the rediscovery and promotion of the Italian motorcycle and automotive tradition of the 1900s, is an initiative that forms part of the inter-regional project 'Motor Valley'. It is sponsored by the Italian Ministry of Industrial Activities, promoted by the Region of Emilia-Romagna and implemented in collaboration with the Province of Bologna. The Ducati Foundation: a passion for values.

Experimenting with passion.

'Fisica in Moto' is the didactic interactive physics laboratory created by the Ducati Foundation in collaboration with the Malpighi High School of Bologna. A real bridge between schools and the world of work, it represents an advanced training experience that is at the same time very enjoyable, as visitors are given the chance to carry out interesting and fun scientifi c experiments. Based inside the Ducati factory and entirely dedicated to students of middle/high school age who are taking scientific subjects, Fisica in Moto is composed of three different rooms that lead visitors through the laws of dynamics relative to translation and rotation. The fi rst room reproduces workbenches, as found in a real Ducati workshop; the second room contains a series of large interactive experiments that highlight fundamental physics and the laws of dynamics. The third and final room invites students to take part in a Moto GP of physics, by applying the concepts they have learned along the way. In this context, Newton’s laws, impulse theory, and angular momentum are no longer abstract concepts but are demonstrated through the experiments and through refl ection on nature as well as in the greatness of physics at play. The didactic experimental strategy introduces students to the concepts of physics so as to guide them towards the construction of conceptual models. Fisica in Moto: scientific passion.