From Giuliano Mazzuoli’s passion for au-
tomobiles and automobile racing comes
the FORMULA PEN, whose lines recall the
racing cars of the 20th Century. Even the selection of the colors recall the competitions from the beginning of the 1900s in
which a color was assigned to the automobiles from each nation participating in the world competition, “formula gran prix.” Italy had “Racing Red” (Alfa Romeo, Maserati, and Ferrari). France had blue, the “Blue of France” (Bugatti). Great Britain had green, “British Racing Green” (Jaguar, BRM, and Aston Martin). Germany had white (Mercedes, Autounion, and BMW) that subsequently transformed to silver not for aesthetic reasons, but purely for competitive reasons since without paint the cars were lighter in weight. This is where the name “Silver Arrows” comes from for the German automobiles.
The Formula Pen is available in 4 colors. In addition to the pen with ballpoint “Easy Flow” refi ll, the packaging contains: a 0.7 mm pencil, 3 colored ballpoint refi lls, and a pencil eraser.